“I want to be number one on Google for (insert hyper-competitive keyphrase here).” It’s usually the first thing we hear in terms of search engine optimization — a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it’s usually all about improving their rankings and positions… and often nothing else. Yes, achieving first page rankings or top spots on the searc
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